Labels Boss brand guide

Download the vector logo · Download the label mark

Identity

Use the two-word name Labels Boss in title case. The mark is a black die-cut label with a peeled corner on yellow. Give it at least one-quarter of its height in clear space. Keep the full signature at least 120 pixels wide and the standalone mark at least 20 pixels wide.

Color

Typography

Set short headlines in Archivo Black with tight spacing. Use DM Sans for prices, filters, specifications, and instructions. Keep measurements, printer model names, and quantity units legible at mobile sizes.

Product photography

Use tactile studio photography on yellow for the main campaign. Use lavender for blank sheets, peach for custom print, and blue for thermal rolls. Product pages render original studio mockups from the selected dimensions, die shape, stock and format. When geometry is unavailable, identify the swatch or illustration. No third-party catalog photography is permitted on the public site. Keep die cuts, edges, cores, and paper texture visible.

Voice and commerce

Lead with the format, size, and application. Explain compatibility in concrete terms. List material-specific quantity breaks, show the selling unit beside each price, and keep the path from design to order short. Use the customer guarantees consistently across product pages, support, and checkout.